Any time you write a blog post, share a tweet, or post an update on Facebook, you can use buyer...

Any time you write a blog post, share a tweet, or post an update on Facebook, you can use buyer personas to picture who it is you’re speaking to, along with their likes and dislikes, interests, and needs and challenges that your business can solve. Instead of taking a shot in the dark when you’re brainstorming how to reach your audience, you’ll know who they are, where they hang out online, and what content they’ll engage with.

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